Yesterday saw the release of the 5th instalment of the ‘Gymkhana’ series of sensational YouTube videos from Ken Block, co-founder and Chief Brand Officer of DC Shoes and pro-rally driver. Since releasing the first video 3 years ago, Block’s blend of high performance driving teamed with skate-video inspired production and elaborate set-ups has proved pretty popular with viewers across the globe. How popular you ask?! Since the newest video was posted 24 hours ago, it has been viewed nearly 4 million times!! In marketing terms, this must be great for all involved in the videos, not least DC Shoes who have reached new markets with their motorsports-inspired products. The only question now is; what will they come up with for ‘Gymkhana 6’?