Barbour is set to collaborate with Adidas on a collection that will be sold in both brand stores in October 2014.
Paul Wilkinson, global head of marketing at Barbour, said: “Taking inspiration from our archives, and working with the adidas Consortium team, we have been able to create products that cleverly combine modernity with tradition reflecting the best of both brands.”
“The collaboration with Barbour is a truly inspiring and exciting partnership. Both brands share a rich heritage, long history and dedication to deliver premium products which was driving both teams through the creation process.” maintained Daniel Bauer, business unit director Adidas Originals Statement.
Lorenzo Molina, Sportswear International