Brand DNA Case Study – Colmar

Back in 2015, Goose were appointed by Colmar to re-evaluate their brand DNA to bring together all the key aspects of the brand such as its heritage, culture and environment to align their product. This, combined with strong seasonal directions, have started to manifest itself in the latest collections which has drawn much praise over the past season.

Function and heritage are successfully mixed in with contemporary design detailing with style being at the forefront as mentioned by Stefano Colombo in an interview with Sportswear International back in November last year.

For more information on our Brand DNA strategy for Colmar, click here.




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