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our values


We cultivate positive change and growth for the brands we work with.
It is our commitment.

We understand brand, trend, consumers and how brands work through DNA.
It is our expertise.

We bring newness, originality and freshness. We are out there working across a wide variety of brands.
We have a wider view of the market, consumer and trend.
This puts us in a unique position.

the history
Goose Design, established in 2002, was the result of a new creative vision believing in a fundamental need for an external and influential driving force initially aimed at apparel brands that delivered fresh and innovative design solutions.

Jenni Arksey, co founder and CEO of Goose Design, gained a broad knowledge of experience working within global brands such as Nike, Levis and Burberry prior to forming Goose Design.

Since 2002, Goose has worked with over 60 influential global brands across a variety of projects. Ranging from Olympic innovation through to uniform design, celebrity license style guides, branding concepts and various lifestyle projects. We aim to continue building our reputation globally alongside world class brands.

our studio
Our London studio is an excellent working environment and meeting space in the creative heart of the city.

We have an extensive reference material library in the form of garments, fabrics, trims and visuals. We are superbly located to monitor the markets and we’re easily accessed from major London airports and transport links.

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we are global
Covering the globe from New Zealand to West Coast USA.
Goose Design has had the experience of working within many market regions with global brands to gain an understanding of their consumer base and their domestic and international distribution.
our network
We have a core internal team and an extensive collective of design expertise

Our Network, including strategic partners, is expanding all the time and we have developed a data-base to monitor and update this movement. This gives us flexibility, freshness in approach and an ability to be responsive towards our client needs.

Our projects are always managed by our in-house team who will make sure that we will always deliver a high standard of product, relevant not only to your brief but more importantly to your consumers.

it is our passion
Our energy keeps global brands relevant, makes niche brands stronger and gives innovative ideas the platform to grow into meaningful brand propositions.

It is our vision.