our values


We cultivate positive change and growth for the brands we work with.
It is our commitment.

We understand brand, trend, consumers and how brands work through DNA.
It is our expertise.

We bring newness, originality and freshness. We are out there working across a wide variety of brands.
We have a wider view of the market, consumer and trend.
This puts us in a unique position to put you in a dynamic position. 

the history
Goose, established in 2002, was the result of a new creative vision believing in a fundamental need for an external and influential driving force initially aimed at apparel brands that delivered fresh and innovative design solutions.

Jenni Arksey, founder and CEO of Goose, gained both broad knowledge and experience working within global brands such as Nike, Levis and Burberry prior to forming Goose.

Since 2002, Goose has worked with over 100 influential global brands across a variety of projects. Ranging from Brand Strategy and DNA concepts with Heritage to fledgling start-ups, Olympic standard innovation projects to Sports Lifestyle collections and from Award winning uniform projects to Celebrity endorsed Licence. 

We aim to continue building our reputation globally alongside World Class brands. 

our studio
Our London studio is an excellent working environment and meeting space in the creative heart of the city.

We have an extensive reference material library in the form of garments, fabrics, trims and visuals. We are superbly located to monitor the markets and we’re easily accessed from major London airports and transport links.

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we are global
Covering the globe from New Zealand to West Coast USA.
Goose Design has had the experience of working within many market regions with global brands to gain an understanding of their consumer base and their domestic and international distribution.
our network
We have a core internal team managing our standards and the Goose direction, additionally we have a solid network of strategic, design and marketing expertise that we can bring in for each project.

Our projects are always managed by our in-house team who will make sure that we will always deliver a high standard of product, relevant not only to your brief but more importantly to your consumers.

it is our passion
Our energy keeps global brands relevant, makes niche brands stronger and gives innovative ideas the platform to grow into meaningful brand propositions.

It is our vision.