Progressive Teamwear for a new chapter; McLaren

Goose was selected to design the Teamwear for McLaren’s F1 team.

A range driven from the McLaren DNA – precision, performance, excellence, featuring dynamic design lines and functional cuts to ensure maximum performance and a strong brand identity.


Every Day Integrated Function – The Brands to Watch

If 2017 was the celebration of ath-leisure, 2018 will see the rise and continuation of function integrated as a fashion/design staple. Why would be want to lose comfort and details that help with the everyday?

Here at Goose we want to highlight the International brands we feel you should keep an eye on for the coming year.

1. EFM

Engineered for motion, the brands hook, lives within the detail and fabric selection. A premium line of multi-functional garments, ‘a do more with less’ motto works for the future trends of 2018.

2. Iffley Road

Being British we like to support the home grown brands, but without being biased we do feel like the simplified classics work for both leisure and sport. Being sold on Mr Porter, the brand originated from running has pieces that work for actively stylish.

3. Outdoor Voices

With the support of menswear titan A.P.C. Outdoor Voices drives a design ethos around active lifestyles. Interesting all over prints and stylised silhouettes offer everyday versatility from street to gym.

4. Pelotari. Project

Design inspired from its Basque roots Pelotari offers sophisticated solutions for the city, offering comfort for travel and work with clever tech solutions in detail and fabrication.

5. Public Rec

One of the successors of Kick Starter. Birthed in 2005 they aim to bring a tailored comfort to ensure the ease of everyday-wear.

6. UAS 

The brain child of big hitters Under Armour and the talented Tim Coppens, UAS has a technical feel with a premium restrained design sophistication.

Blade Runner Glam

Blade Runner’s release in the cinema set in the Sci-fi dystopia channels trends and looks from the SS18 catwalk. A sexy monotone palette popped out with primary brights. Satins and silks contrast against vinyl’s and nylons in silhouettes inspired by lingerie and body con silhouettes.

Work this trend right now to release your inner Pris or Zhora and look to the high street for pieces that will ensure a hot look this autumn.


SS18 Catwalk Trends

Looking at the exciting trends emerging from the SS18 catwalk.

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Berlin AW17 Tradeshows – Trends


Goose visited the very chilled (in more ways than one) Berlin this January to check out the latest brands showing their AW17 collections. Covering Seek, Bright, Premium and Panorama we looked at a variety of sectors covering sport, street, lifestyle and commercial offerings.


Seek has established itself as the contemporary urban show that covers a cool selection of brands from small, up and coming independents to well known super brands, showcasing a level of commerciality across denim, contemporary fashion and sports-lifestyle. Situated on the spree, in Arena, the winter vibe is not as vibrant as summer but the collections gave a feeling of optimism through colour and silhouette.


Attached to Seek, the grittier younger sibling, Bright, provides a heavier street and sport lifestyle offering with a range of established to young brands exhibiting. Apparel, accessories, footwear, skate equipment and art were included.


The clue is in the name with more premium brands exhibiting here. On a much larger scale to Seek & Bright, Premium showcases contemporary international fashion and premium sportswear brands. From small to established companies there was a good buzz to the show with newness that looked fresh amongst the followers.


Brands exhibit on a grand scale with elaborate VM displays to show their new collections. There was plenty of colour, print and silhouette interest to be seen here. A lot of the brands have a southern European aesthetic with bolder colours and heavier washes and detailing.

Here’s an insight of what’s to come for the season:


Military and function seemed to be the key take away inspiring silhouettes for AW17


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Padded jackets and puffas remain a key functionality and layering looks become firm wardrobe staples. These are seen in many guises from voluminous oversized silhouettes to lightweight shacket styles. Italian brand OOF displayed their SS17 collection of reversible pieces which offered a look for everyone from smarter sartorial styling to bold streetwear inspired looks.


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Warm nudes were popped with military greens and pinks moved away from the sea of black and navy of previous shows. Obviously, this was still present but outfits were full of variant tones to give depth to our beloved core colours.

Oxblood, rusted red and orange shade are still relevant and complement the season’s green and navy tones perfectly. Combining in prints and jacquards then pairing with sporty brights gives a fresh look.

MADS NORGAARD played brights and neutrals off beautifully whilst mixing textures.


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Bold typography was seen with gusto, every brand has interpreted this in their own way, either through random wording or branded versions.

One brand to watch for this was ONTOUR who combined bold placement with soft hand-feel and sophisticated colour combinations that worked with their refined silhouettes and fabric selections.


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Velcro badges were another favourite, being able to personalise through colour or character, evoking the military influence seen in silhouette.

OUTHERE are a new premium downfilled jacket brand with high performance fabrications, a clean technical aesthetic and bold internal statement branding. The brand is gaining popularity from Japanese buyers and will be launching a women’s line later this year.















Another brand that caught our eye was 42|54 – A Belgian label founded by two Olympic gold medalists to create functional and effortless activewear for today’s superheroines – the women trying to balance a career, family and social life whilst making time for an active healthy lifestyle. Working with Belgian manufacturers, they continue to champion their country and focus on exceptional quality. Now in their second season the collection is feminine and elegant with a touch of trend and premium fabrics.

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At Goose we love CLUSE and they didn’t disappoint this season with affordable watches that continue to look amazing with a clean elegance.

TEDDYFISH were a new one for us; Dual bag openings with a neat look for the zipper with something we hadn’t seen before, also being very comfortable to wear.

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STIGERWOODS included some beautiful pieces that looked like ceramic tiles but are actually photography on wood.





Happy Socks founders showcased their new fashion brand of corduroy only apparel – THE CORDS & CO is due to launch in mono brand stores in L.A, New York, London, Paris, Stockholm and Tokyo in August this year.


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Brand DNA Case Study – Colmar

Back in 2015, Goose were appointed by Colmar to re-evaluate their brand DNA to bring together all the key aspects of the brand such as its heritage, culture and environment to align their product. This, combined with strong seasonal directions, have started to manifest itself in the latest collections which has drawn much praise over the past season.

Function and heritage are successfully mixed in with contemporary design detailing with style being at the forefront as mentioned by Stefano Colombo in an interview with Sportswear International back in November last year.

For more information on our Brand DNA strategy for Colmar, click here.




Berlin Tradeshows AW17 – Fab 4 Brands


Last week Goose made their bi-annual jaunt to Berlin to see what’s new, innovative and just plain cool at its three main tradeshows: Seek, Premium and Panorama. Here are four of our favourites….


Laser Barcelona


A cool brand we spotted at Bright (Seek venue) was Laser. Keeping true to their brand ethos of being local and keeping it local, it showcases artists designs representing their environment and uses in-house teams to screen print and produce the designs.

What caught our eye was the print created by Cristina Daura, who pulled together icons of Barcelona, including the brands flagship store, into her amazing and unique style.

With cool graphics, simple styles and cool colourways, a small offer currently being stocked at Montana in the UK but we hope more suppliers snapped this up so we can easily get our mitts on more of this cool shit!

Check it out on
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Tauko Design


At Premium we spoke to Tauko Designs; a sustainable fashion brand. They have been mastering their production and sourcing to launch their first collection in 2008 and are now showcasing a beautiful and thoughtful collection that we saw for AW17/18.

Tauko stands for ‘a break’ or ‘pause’ in Finnish. This plays into their ethos perfectly as their brand’s purpose was to be more sustainable and responsible. They started the brand setting up the sourcing and production infrastructure first to ensure that the designs could work with recycled fabrications and ecological design. They offer a lifetime guarantee and repair packs to ensure longevity and reinforce their sustainable approach.

The collection is sleek and considered with luxury being found in refined design and tactile fabrications, a combination of natural and synthetic.

The need for more awareness and sustainability is becoming ever essential in a world of fast and disposable fashion. Its refreshing to see a brand infuse this from the beginning, not an add on to appear more connected for the sake of it.

Available online, heres hoping the UK can stock this brand soon.

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Arc Minute


We noticed Arc Minute at Premium this season.  A London based brand and a baby to the market starting up in 2016. They are set to establish themselves with innovative and thoughtful design at affordable prices.

As this company grows so does their philanthropist approach. At at present they donate 10% of their revenue to the homeless.

Their AW17/18 collection showcased a minimal colour palette that was popped with a cool vivid floral jacquard. With it’s base in London, keep your eyes peeled for this brand to grow.

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Hysteria – Happy Socks


At Goose we are always excited to see what new patterns and colours Happy socks come up with and were over the moon to hear about their exciting new venture into Hysteria; ‘The first lifestyle sock brand for the modern, fashion-concious woman’,  socks that work with and compliment the latest trends while still being able to inject personality into your look. We can’t wait to purchase ours soon!

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AW17 Pre Fall collections

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