Brand DNA Case Study – Colmar

Back in 2015, Goose were appointed by Colmar to re-evaluate their brand DNA to bring together all the key aspects of the brand such as its heritage, culture and environment to align their product. This, combined with strong seasonal directions, have started to manifest itself in the latest collections which has drawn much praise over the past season.

Function and heritage are successfully mixed in with contemporary design detailing with style being at the forefront as mentioned by Stefano Colombo in an interview with Sportswear International back in November last year.

For more information on our Brand DNA strategy for Colmar, click here.





Berlin Tradeshows AW17 – Fab 4 Brands


Last week Goose made their bi-annual jaunt to Berlin to see what’s new, innovative and just plain cool at its three main tradeshows: Seek, Premium and Panorama. Here are four of our favourites….


Laser Barcelona


A cool brand we spotted at Bright (Seek venue) was Laser. Keeping true to their brand ethos of being local and keeping it local, it showcases artists designs representing their environment and uses in-house teams to screen print and produce the designs.

What caught our eye was the print created by Cristina Daura, who pulled together icons of Barcelona, including the brands flagship store, into her amazing and unique style.

With cool graphics, simple styles and cool colourways, a small offer currently being stocked at Montana in the UK but we hope more suppliers snapped this up so we can easily get our mitts on more of this cool shit!

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Tauko Design


At Premium we spoke to Tauko Designs; a sustainable fashion brand. They have been mastering their production and sourcing to launch their first collection in 2008 and are now showcasing a beautiful and thoughtful collection that we saw for AW17/18.

Tauko stands for ‘a break’ or ‘pause’ in Finnish. This plays into their ethos perfectly as their brand’s purpose was to be more sustainable and responsible. They started the brand setting up the sourcing and production infrastructure first to ensure that the designs could work with recycled fabrications and ecological design. They offer a lifetime guarantee and repair packs to ensure longevity and reinforce their sustainable approach.

The collection is sleek and considered with luxury being found in refined design and tactile fabrications, a combination of natural and synthetic.

The need for more awareness and sustainability is becoming ever essential in a world of fast and disposable fashion. Its refreshing to see a brand infuse this from the beginning, not an add on to appear more connected for the sake of it.

Available online, heres hoping the UK can stock this brand soon.

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Arc Minute


We noticed Arc Minute at Premium this season.  A London based brand and a baby to the market starting up in 2016. They are set to establish themselves with innovative and thoughtful design at affordable prices.

As this company grows so does their philanthropist approach. At at present they donate 10% of their revenue to the homeless.

Their AW17/18 collection showcased a minimal colour palette that was popped with a cool vivid floral jacquard. With it’s base in London, keep your eyes peeled for this brand to grow.

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Hysteria – Happy Socks


At Goose we are always excited to see what new patterns and colours Happy socks come up with and were over the moon to hear about their exciting new venture into Hysteria; ‘The first lifestyle sock brand for the modern, fashion-concious woman’,  socks that work with and compliment the latest trends while still being able to inject personality into your look. We can’t wait to purchase ours soon!

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AW17 Pre Fall collections

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Goose Christmas Party @ The Nordic Yulefest


The Goose gang celebrated Christmas this year at The Nordic Yulefest London.  The festive pop up curated by Meredith Collective has set up camp in Old Street for the month of December transforming Shoreditch into an enchanted Winter Wonderland.  There you can enjoy an in-themed cocktail like their Fingerbread Mule or opt for their 6 course Feasting Menu featuring barbecued Reindeer.  One of the cool things that the Yulefest boasts is their alcoholic snow that guests are encouraged to catch in their mouths.  We personally enjoyed the big bear photobooth and took our fair share of snaps with the big guy.

The Nordic Yulefest runs until the 18th December at 347 Old Street, London.


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Photos by The Nordic Yulefest

Goose day out: Brand Licensing Europe 2016

Currently on at Olympia, London is the Brand Licensing Europe 2016 show and yesterday we went to have a look around the stands and meet with an array of great brands and licensing companies.  The show is one of the most fun in the calendar, where else can you grab a chat with legendary Paul Frank and even David Hasselhoff himself.

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Visiting the show we sat through interesting keynote talks from Sports brands such as the NBA, FIFA and RFU, we also got to try new products launching including some VR games.

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The Brand Licensing Europe 2016 is on until the 13th October, for more information visit their website here.

14 Years of Goose.


From Jenni Arksey, MD Goose.

Thank you LinkedIn for reminding me this week it’s been 14 years since starting Goose. Where has that time gone? We have now worked with over 80 brands from start-ups to major fashion lifestyle and sportswear brands and from this we have been lucky enough to get the chance to mix it all up and innovate on all levels.

We have also survived 2 major recessions.

This year we won our first design award, in fact it was the first time we ever entered one.

We have worked with some talented teams across the world and made great friends throughout our journey as they have moved on and taken us with them.

We have seen the focus on the business shift from design towards strategy as our extensive knowledge becomes valuable to help brands refocus and redefine themselves in a highly competitive market. We can help brands evaluate their DNA into a product strategy to really establish their identity – it is so important now to have that clarity.

We have also been involved in more branding concepts because we understand how this works within apparel – on and off the product.

So this message is not about the next big trend or what’s going on in London, but it’s really to say thank you to anyone reading this who has worked with us, at some point, trusted our knowledge and skills and supported us throughout these years.

And it just happens to be National Champagne week.

So here’s to another 14!

London Design Biennale 2016

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September 2016 saw the first edition of the London Design Biennale set up home in the iconic Somerset House. From the 7th-25th of September 30 countries and territories participated in presenting commissioned works that explore the theme of Utopia by Design.

Curated by leading design organisations and museums the London Design Biennale explored ideas about sustainability, migration, pollution, energy and social equality through the installations.

Fran, our own Goose Designer visited the exhibition taking a journey through country by country seeing how each portrayed their vision of Utopia. Some standouts were:

Israel – Human Touch

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Presented by ACT Shenkar were two projects showing innovation and a real meeting of need on a humanitarian and personal level. The first was a device designed to parachute supplies into disaster areas and the second name Louder was a special speaker designed for deaf people. Stimulating sight with a visual speaker that moved in relation to rhythm and beats, additionally stimulating touch through a floor surface allowing you to feel vibrations through the feet.

Russia – Discovering Utopia: Lost Archives of Soviet Design

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Moscow Design Museum gave a glimpse into the idealised world created by Soviet designers that never got to be seen before by the public. The Russian installation, presented as a rediscovered archive, tells the story of the forgotten daring projects inspired by ‘utopian’ visions of the future.

Spain – VRPolis, Diving into the Future

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One of the more tech inspired installations Dimelaomi Productions created this for the Spanish Ministry of Education, Culture and Sport, VRPolis, Diving into the Future asks what a smart city could be capable of 100 years from now. This 360-degree VR experience immersed visitors into the multitude of possibilities for towns of the future.

The whole show was a great insight to each territories commentary on their current government and social structure showing the different, and complexity of the world we live in and the differences in what we are all striving for a Utopia. For more about the event and to keep up to date for the next one visit

SS17 London FW Catwalk Trends






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Majeda Clarke at the 2016 London Design Fair

Goose headed to the London Design Fair last night to catch up with client, Majeda Clarke, and see her showcase her award winning Jamdani cotton fabrics.

Majeda won the Cockpit Arts award – a business developing enterprise that supports craft practitioners to successfully expand domestically and internationally.

Championing the Jamdani weavers of Dhaka, Bangladesh, Majeda created luxurious fabrics by merging traditional methods with modern aesthetics that support local and diminishing industries.


The Fair is part of the London Design Festival, an event that brings together an international spectrum of design exhibits annually.