Festive Fashion Inspiration Boards – Moody Christmas




The World Goes Pop – Tate Modern

Currently showing at the Tate Modern is ‘The EY Exhibition: THE WORLD GOES POP’. With over 200 works by artists from the 60’s & 70’s from Asia to Latin America, it celebrates the many faces of Pop Art – with the strong political messages and mass produced kitsch imagery from popular culture. The exhibition expands the notion of pop art much further than the typical North American and British phenomenon. Touching on the Vietnam war, consumerism, women rights, political propaganda & voyeurism, among others, Pop Art proves to be a truly universal language and one which has spawned many of our most popular rebel artists of today. It’s running till 24th January and is a must see for all pop art fans!

Click here for the Tate Modern Site



The Best (and Worst) Halloween Costumes

To appease the hosts who have just sent out a Facebook reminder that dressing up is mandatory for tomorrow’s party, you begrudgingly cobble together a rubbish costume.

But don’t despair! You are not the only one who will be looking utterly ridiculous. Here are some of our favourite cozzies, picked for sheer hilarity.


Poor nanna….



Visually impactful but how easy would it be to walk in that…?



The face says it all, really.


How to use all your old pumpkins. A statement piece for A/W.


The key thing here is good glue that is sweat resistant.


Why waste time knocking door to door for sweets. Put your feet up and let these guys do it.


Where are the air holes? 8/10 for effort though.



If you look like an Ewok, then yeah, be an Ewok.

Brand Report Card

Curious to know how your brand compares to a leading sportswear giant or to one of the most recognisable lifestyle (mid-priced) brands in world?

Our two bench-mark companies: Nike and Levis, are two strong examples of what makes a successful brand with Nike’s net worth brand value reaching $US 24 billion in 2015, whilst Levis reached $US 2.3 billion (Brandfinance.com)

Here we’ve adapted a Brand Report Card tool to provide a systematic way for you to assess your brand’s performance by identifying areas that are successful and highlighting areas that need improving to help build and manage brand equity.



SS16 New York Catwalk Trends




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London SS16 15

Beyond Athleisure – Performance in the Age of the Aesthetic

Over the last 13 years, Goose has had the privilege of working with both fashion lifestyle and cutting-edge, technical sports brands, so the convergence of ‘Athleisure’ appeared to be a likely and natural progression for the industry. But why should Athleisure just present itself as a trend? Why shouldn’t it move with trend and be innovative based around our demanding lifestyles and the aesthetics that surround us?

Having loved the challenges of combining functionality with fashion aesthetics since the mid 90s, it is refreshing to see it return with a new form of elegance and eccentricity, boldly strutting down the last few season’s catwalks. It is also interesting to see performance brands trekking down from the mountains, embracing lifestyle and the cityscapes to deal with the everyday demands of busy life and commuting.

If you have ever been unlucky enough to suffer the London Underground at rush hour (or any metro system for that matter), any time of the year, no doubt you would have experienced extreme temperature fluctuations, the issue of keeping your possessions safe and the ergonomic challenge of compacting yourself into a tiny space. If you’re a commuting cyclist, you need ways to keep dry, carry items, be seen and move freely.




It’s with these aspects of modern life in mind that we tackled a new concept for the brand, Falke. It sees the journey of two different people and explores the demands of the city grind and global commute in relation to apparel. We designed a range that addressed these issues. Not only has this concept worked for brands; but for uniform projects also, where the combination of performance elements, a contemporary aesthetic and traditional uniform requirements have proved very successful.

Some Fashion and Lifestyle brands are already doing this well; such as Levi’s with their commuter jean in their ‘Bike to Work’ wear collection. They bring in details like the dipped back hem, 3m reflectives, water repellency and venting etc. Kickstarter funded brands such as DU/ER have produced a Coolmax stretch denim designed for urbanites who love denim and being active. Then there’s the Ministry of Supply; another Kickstarter success, raising over $400,000 to create a ‘performance’ business wear line, looking at temperature regulating NASA engineered phase-change fabrics and thermolamination to bond collar and cuffs.




From the performance side, outdoor brands like Peak Performance are applying their know-how to urban active lifestyle ranges, whilst other brands, such as Aether, create products like the Polar Trench Coat to keep you looking smart and warm in the colder climates. Fitness brands, like Lululemon, also bring elements of luxury performance into their product ranges such as technical cashmere.


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Lifting fabric, fits, details and silhouettes out of their traditional contexts and  re-designing them into a category that has new meaning and purpose is where the success of this model truly lies but it will be very interesting to see where this also leads to. With on-going technical development in the apparel industry, the notion of being more comfortable in our own clothes should be incorporated further with performance innovation combined with emerging trends. This means creating dialogue with manufacturers to look at how we can rethink product and how it works for the body, applying the science with the aesthetic to create something new.

There is a lot we can learn from both of these sectors; but fundamentally, we need to combine, innovate and make performance beautiful.

Because lets face it, our lifestyles will always demand this.


Jenni Arksey.



The House of St Barnabas’ Art Social, 2015

Goose likes to explore different avenues of culture, society and art to continually inspire the team. This month’s highlight was the Art Social – a week-long event of talks promoting the development of ‘Maslow’s Pyramid of Needs’ – a theoretical model understanding human motivation, management training, and personal development to assist employers to help employees fulfil their own potential. The event was held at The House of St Baranabas, a Soho private members club and charity that helps homeless people back into work. The event ended last weekend with music, flower workshops and art showcases in the private gardens.


I attended talks curated by Paula Lopez Zambrano that showed eight short films which lasted 30 mins each followed with a Q&A with the artists.

The films collectively showcase powerful feelings of belonging and the idealisms of society and communication all of which pull into focus Maslow’s Pyramid of Needs. A favourite was ‘Street Walking’ by Keef Winter. A film that looked at two polar opposite historic festivals: The Orangemen March in Belfast and the Shi’ite men performing rhythmic dances in Bahrain. What was found to be most interesting was the contrast in cultures and the unity festivals can create, the passion that comes from believing in something, and the lengths at which people are willing to go to for cohesiveness. This is particularly demonstrated with the Shi’ites need for a self-flagellation ritual called ‘Tatbeer’ – the beating of ones back with a chain.

A particular highlight was the flower appreciation society class where you could create button hole arrangements plus musician, sound designer and producer, Tony Nwachukwu, held a music workshop. The courtyard served delicious fresh stone baked pizzas where visitor can look at the amazing art that adorns the walls and roof of the House.

The Art Social is an annual event, but for those who missed it this year, it’s still worth a visit to check out gigs, art collection and talks given by actors, musicians, directors and creatives. To support the charity, donations of £100 are suggested with memberships packages starting from £600 annually. Individual talks from being free to £15 for non-members.

More info at https://hosb.org.uk/artsocial15/

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Goose’s Top Five Spots in London for Vintage

1. Portobello Market


Friday morning is a good time to venture out west to Portobello market. Getting off at Notting Hill Gate station, you can walk down to Westborne Grove and look at the high-end shops and cut back down to Portobello Road, or walk straight around the crescent to the top of the market. Also in the area is The Garb Store, on Kensington Park Road, which stocks both men’s and women’s. The women’s has a luxe feel, although prices are a little high, whilst the men’s has a cooler casual vibe with more affordable prices. They also stock soft accessories, footwear, household and stationary. The staff are incredibly friendly whilst the store has a relaxed, cool ambience that mirrors stock (win win win!) Once you’ve finished exploring, head back onto Portobello Road and explore the market.




Portobello Market, for us, is currently the best for men’s and women’s vintage apparel. The majority of the market, near the Westway Bridge, is filled with garments that are of a high quality and perfect for the key trends coming through from the SS16 catwalks. Military and smart classics for menswear and soft feminine chiffons, lace and prints for women’s. I bagged an Aquascutum ladies trench which plays into the key androgynous look for ladies from Tony who’s been working on the market for over 18 years, in the same spot.


After the market head up to Golborne Road to pick up some bric-a-brac bargains (this is when you are going to have to root around!). Golborne Road is known for its mix of vintage and antique shops. Jane Bourvis has one of the prettiest shops on the road, filled with the beautiful lace dresses and accessories.


It’s best to get to the market around 10am as the stalls are all set up and it’s still relatively quiet.



2. Levisons


Men’s vintage can seem like a sea of plaid shirts, knackered tee shirts and denim jackets but at Levisons you find pieces that have been lovingly selected to present in a store full of the best military, workwear, tailoring and knitwear. With new additions added on a weekly basis to wet your appetite. It’s definitely worth a visit.


1 Cheshire Street, London, E2 6ED



3 The East End Thrift Store


This place is like marmite. You’ll either love it or hate it. Five years ago this obscure warehouse, accessible from a tiny alley off the Mile End Road, west of Whitechapel station, was a nicely curated repository dedicated to all things vintage with defined sections of styles separating menswear from womenswear, accessories from footwear. Today, the site resembles a charity shop recovering from a freak tornado that ripped its way through the building. The rather slipshod approach to retailing demonstrated here may be a nightmare to find bargains but the mayhem has helped to bring prices down to next to nothing. Pay £10 or £20 to fill a bag or a slightly bigger bag full of your chosen stuff. However, the hard part is the rummaging around to find non-crap to fill your bag. If you have time to spare, dig and fling and you shall find retro suede jackets, classic Levi 501s, furs and shearling coats and 50s dresses. It’s pretty good for 90s stuff at the moment. For the less patient, there is the adjoining Assembly Vintage store, to the right, with racks of individually priced garments organized similarly to the East End Thrift Store of old and the £5 Store section to the left.

IMG_2071 IMG_2064IMG_2072http://www.theeastendthriftstore.com/


4 Costumier and Furrier


Although the Angel has followed the way of the franchise more and more over the last few years, little pockets of bohemianism still thrive in tucked away corners of the area. A well known spot for vintage is the Camden Passage, just five minutes walk from the tube station, where little boutiques of 1920s dresses and antiques flank the main alley. The main market is held on Wednesdays, Saturdays and Sundays with an alternative book market held on Thursdays and Fridays. Set apart from this enclave is the Costumier and Furrier; a little vintage and taxidermy shop set in Chapel Market just west of the Angel tube station. It’s another practitioner of haphazard retailing but this just adds to the fun. Georgian dresses can be found nestled amongst stuffed reptiles, ancient tomes and the odd Burberry mac. Spend a little time here and you would be able to pick up a bargain for your wardrobe or home.

2 White Conduit Street, Islington London, N19EL (no website)   http://www.camdenpassageislington.co.uk/

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5 Sunbury Antiques


Just on the outskirts of south west London, is not only one of the biggest, but the the best vintage market there is. Sunbury Antiques Market is a twice-monthly indoor and outdoor market nestled in the grounds of the famous Kempton Racecourse. Now in its 36th year, and still going strong, it hosts over 700 stalls, exhibiting a vast range of antique goods on offer including retro furniture, vintage fur & frocks, eclectic prints, jewellery, taxidermy, paintings, cameras books and much, much more. It’s a fantastic place to get inspired and get your creative juices going. Getting there early is a must as most vintage retailers pick up their bargains here for re-sale. Doors open at 6.30am and admission is free.

Kempton Park Racecourse
Staines Road East, Sunbury on Thames
Middlesex TW16 5AQ




AW16 – Apparel Trends











Wilderness Festival – Oxfordshire

Wilderness Festival was this weekend in Oxfordshire.Taking on a more high-end boutique feel, the festival consisted of craft workshops, forums and debates accompanied by tasty food tents that included Moro and Hix. Victorinox hosted Christopher Raeburn making bags from military blankets.

Bjork was a tad melancholic but her set still sounded great and her production was spot on. More lively and upbeat was the George Clinton and Funkadelic Sound System the following night as well as DJ Harvey in the Hidden Valley. Best of all was a travelling gazebo with its own disco ball, sound system and about 100 people crammed under it aimlessly wondering around. 



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