Argos Uniform

Project Brief

Goose was tasked to design a new uniform that was practical, well fitting and versatile to cover the company’s three main staffing categories of shop floor, warehouse and management. Combining primary and secondary research, Goose tackled the challenge of designing uniform that worked with the new digital direction as well as reinforcing the team approach to serving its customers.

The new uniform was adopted from October 2014.

For Argos’ official press release, please click here