‘Arny’ Anti-Mosquito Branding Concept

Project Brief

When ProActive discovered the innovation utilised by the military in tropical jungle zones to reduce incidence of mosquito and insect bites they asked us to bring it to life as a consumer proposition. Thorough research of the current market, the consumer base, their activities and holiday environments led us to the creation of ARNY. A brand which focuses on delivering the fun back into doing what you want without fear of mosquito attack.
Goose designed and developed the Branding, product and graphic design as a complete launch package.