Branding concept for the new Ator collection. Looking towards a more dynamic appeal for the cool-air consumer.
Berghaus Ator Branding
Also in Berghaus : Archive
Berghaus Ator SS08
Following the success of the AW07 line Goose was asked to create the Spring Summer 2008 collection. This was inspired from speed and light, more dynamic and lightweight and appealing to their ‘cool air’ consumer.
Also in Berghaus : Brand
Berghaus Ator AW08
AW08 took inspiration from survival and utility. We looked towards a more natural fabric direction but still functional and appealing to their ‘cool air’ consumer.