Colmar is an Italian ski, golf and sports lifestyle brand based in Monza. The name of the company, formulated on the back of a cigarette packet by Mario Colombo and his friends, became associated with early skiers where it began producing felt hats, gaiters and workwear that was adapted to for Skiatori: a group of pioneering alpine skiers who took to the slopes back in 1920’s Italy.

Over the years, the brand has evolved to be synonymous with the sport, by supplying aerodynamic Olympic garments which have been worn by accomplished athletes breaking speed records during the 1950 through to the present day. Since the new millennium their success has lead to the introduction of a golf and beach and urbanwear range combining their heritage in performance with fashion aesthetics.