Diadora is best known for its 1970’s collaboration with Bjorn Borg but it has a heritage stretching back well past the 1970’s. Diadora is now the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948. The company also has a strong heritage and history with sports footwear, in football, running, cycling and formula one racing and has been worn and loved by numerous sporting legends.