Diadora Fitness

Project Brief

With a rich history and heritage in sports footwear Diadora has always taken its champions to new heights: they have given Diadora a priceless means to study and design shoes that know no rivals, able to put athletes on the road to break those records.

With a continued expansion into a lifestyle product offer, Diadora are now set to launch a women’s fitness collection. Goose was briefed on this project to research the women’s fitness market and create an innovative, directional women’s fitness collection that was unique to Diadora. Using construction and fabric technology to enhance the female form whilst creating a sexy, Italian sophisticated look and aesthetic that can be worn inside the gym or as part of a lifestyle wardrobe.