Transition 24 Apparel

Project Brief

Falke asked Goose to define an urban outdoor range, utilising the Bauhaus principle, and come up with concept that was all-weather wearing for the travelling market.

Taking  the brand DNA as a starting point and researching into product that was already targeting this new market, we identified a men’s and women’s consumer profile that required a range of clothing that adapts to their ever changing working day – that of transitional travel.

By recognising the needs of these modern day urban and global commuters, such as high performing but light fabrics and packable, stow-able, stylish garments, Goose designed the Transition range to provide answers to these ever-changing environments.