FIFA 1904 SS10

Project Brief

The SS10 FIFA collection co-insides with the 2010 South Africa Fifa World Cup event. Each category had its own flavour to celebrate the competition. The 1904 Spring Summer collection continues to focus on the early football kits around the period of the foundation of the FIFA organisation in 1904.  As player numbers were not used at this time the collection features players graphics based on their playing position. Forwards are FW.

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Also in FIFA : Archive


FIFA Branding

Goose were asked to develop the branding strategy for FIFA and designed the label system that covers all the category areas, including Contemporary, Heritage and Event. We worked closely with suppliers in Europe and the Far East.

Also in FIFA : Brand


FIFA Code AW10

Following through from the last few seasons Goose were asked to continue their design input for the FIFA categories. The “Code” collection this season takes inspiration from the environment in which the street football games take place. Jumpers for goalposts are replaced with technical contemporary, glow in the dark jackets. The graphics reference the street signs and urban graphic language. Colours include neon bright highlights.