FIFA Branding

Project Brief

Goose were asked to develop the branding strategy for FIFA and designed the label system that covers all the category areas, including Contemporary, Heritage and Event. We worked closely with suppliers in Europe and the Far East.

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Also in FIFA : Archive


FIFA Code AW10

Following through from the last few seasons Goose were asked to continue their design input for the FIFA categories. The “Code” collection this season takes inspiration from the environment in which the street football games take place. Jumpers for goalposts are replaced with technical contemporary, glow in the dark jackets. The graphics reference the street signs and urban graphic language. Colours include neon bright highlights.

Also in FIFA : Brand


FIFA Editions AW10

The FIFA Editions collection for Autumn Winter 2010 is centered around the FIFA Italia 90 World Cup Event. Focusing on the stories of the tournament, the key country teams, the kits, the colours and the dynamic and exciting global event.