FIFA Code SS10

Project Brief

The FIFA Code’s collection for Spring Summer 2010 focuses on street football from around the world. With contemporary streetwear silhouettes and graphics that took inspiration from the Bantu art found in Soweto, to celebrate the 2010 FIFA World Cup Event in South Africa.

Also in FIFA : Archive

FIFA Branding

Goose were asked to develop the branding strategy for FIFA and designed the label system that covers all the category areas, including Contemporary, Heritage and Event. We worked closely with suppliers in Europe and the Far East.

Also in FIFA : Brand

FIFA Code AW10

Following through from the last few seasons Goose were asked to continue their design input for the FIFA categories. The “Code” collection this season takes inspiration from the environment in which the street football games take place. Jumpers for goalposts are replaced with technical contemporary, glow in the dark jackets. The graphics reference the street signs and urban graphic language. Colours include neon bright highlights.