Goose created a strategic direction, to allow the brand to grow internationally as a scarf brand. This was then followed with a creative direction for Autumn Winter 2012 collection. The seasonal direction and creative concepts for the brand included seasonal themes, colour palettes and colour usage direction. Also trend direction for designs, silhouettes, trims and embellishments.
For the Autumn Winter 2012 collection Goose designed a range of scarf prints as well as an extensive range of knitted scarves, hats and gloves for both Silver and Black label collections.