Fraas AW12

Project Brief

Goose created a strategic direction, to allow the brand to grow internationally as a scarf brand. This was then followed with a creative direction for Autumn Winter 2012 collection. The seasonal direction and creative concepts for the brand included seasonal themes, colour palettes and colour usage direction. Also trend direction for designs, silhouettes, trims and embellishments.

For the Autumn Winter 2012 collection Goose designed a range of scarf prints as well as an extensive range of knitted scarves, hats and gloves for both Silver and Black label collections.

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Also in Fraas : Footwear & Accessories


Fraas AW15

For the Fraas AW15 Creative Direction, Goose developed three themes for inspiration: Discovering Pompeii, Victorian Garden and the Magic City. These themes were inspired by upcoming trends that were then adapted to Fraas’ DNA. These themes were applied to the brands’ Silver and Black (high-end) collections for both the women’s and men’s lines.