Fraas Outdoor

Project Brief

Along with providing seasonal direction for the main scarves range, Fraas tasked Goose to explore and research the performance accessory markets to extend the brand and establish a presence in extreme outdoors retailing.

Goose researched competitors, new technology, fabric and current product to consult on and design a range of concepts for the brand to initiate new ventures.

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Fraas AW15

For the Fraas AW15 Creative Direction, Goose developed three themes for inspiration: Discovering Pompeii, Victorian Garden and the Magic City. These themes were inspired by upcoming trends that were then adapted to Fraas’ DNA. These themes were applied to the brands’ Silver and Black (high-end) collections for both the women’s and men’s lines.