Fraas SS13

Project Brief

We are continuing with our conceptual trend work with Fraas and have created a trend direction for Spring Summer 2013 for men’s and women’s scarves. Creating strong cohesive concepts for both the Black Label & Silver Label collections.. This includes seasonal themes for three drops, colour palettes and colour usage direction, as well as print design, pattern, texture, silhouette, styling, embellishment and trim direction.

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Also in Fraas : Footwear & Accessories


Fraas AW15

For the Fraas AW15 Creative Direction, Goose developed three themes for inspiration: Discovering Pompeii, Victorian Garden and the Magic City. These themes were inspired by upcoming trends that were then adapted to Fraas’ DNA. These themes were applied to the brands’ Silver and Black (high-end) collections for both the women’s and men’s lines.