For the last seven seasons, Goose has continued to provide strategic directions, to allow the brand to grow internationally as a scarf brand. These include seasonal themes, colour palettes and colour usage direction. Also trend direction for designs, silhouettes, trims and embellishments.
For the Fraas SS15 Creative Direction, Goose developed three themes for inspiration: Discovering Pompeii, Victorian Garden and the Magic City. These themes were inspired by upcoming trends that were then adapted to Fraas’ DNA. These themes were applied to the brands’ Silver and Black (high-end) collections for both the women’s and men’s lines.