Frankly AW11

Project Brief

Frankly® is a new concept baselayer brand. Their fabric called Neobi® was developed from sustainable fibres and is truly innovative for sports performance. It is a truly exciting new idea and we are glad to be part of this. Goose have developed the brand from start up including Strategic Direction, Product Design & development, Branding Concept and E-commerce website. Collection launched Winter 2011. Here you will see a selection of the first baselayer collection for Mens and Womens.

Also in Frankly : Performance

Frankly Strategic Direction

Goose researched into the potential of this brand in depth. We looked at the brand objectives, values, consumers and potential market. We also looked visualised how the brand wanted to be perceived. How it wanted to communicate to their consumer, what the product would look like and how it would be retailed.