Glou Youth Brand Strategy

Project Brief

Glou appointed Goose to develop a brand strategy with a look to establishing their youth brand firmly with the sportswear market.

Extensively researching retail environments, brand consumers and identifying key competitors, Goose were able to provide a clear and concise product direction for potential menswear apparel collections including jerseys, jackets, tee shirts and beachwear.

Goose’s graphic concepts based around the Glou family history, Greek mythology and the establishment date of the company were also developed to create a strong logo representational of the brand and its identity.

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Glou Eighty5 Branding

To create a new brand for Glou we first had to define an identity, a brand name a brand logo and branding concept.

Piraeus is the home of the Glou family and the birthplace of Akis and George Glou. Piraeus has a long history dating back to Ancient Greece. It was the port of Classical Athens and the chief harbour of Ancient Greece. It was named “Porto Leone” (Lions Port) after the marble lion in Piraeus. The lion is a classic symbol of strength. Representing power, courage, authority, wisdom, dignity, leadership and honour.

The lion concept was developed into an icon designed as a mythical creature reflecting the ancient Greek culture and heritage. This creature was developed as a two headed animal to reflect the two personalities of the Glou Brothers. This was combined with the eighty5 name to create a contemporary brand name and identity.