Head Alpine AW12 Branding

Project Brief

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Head M. Sharapova Branding

Arguably, there is no other player who embodies the link between performance and style in tennis as impressively as Maria Sharapova.

Goose was tasked with designing a bag series to satisfy women’s needs for functionality and style on the tennis court. To create a collection of HEAD Maria Sharapova tennis racquet bags that would blend Head’s traditional technological innovation with the personal style and design elements of the Russian tennis star.

The range consists of a non-traditional shaped tennis racquet court bag, which Maria is currently carrying with her onto court at all tournaments, and a Combi bag. Both feature a compartment for six to eight racquets, adjustable, padded shoulder straps, an extra shoe sack and a detachable toiletry bag to be fully practical. Specially designed components like a jewellery sack, a golden brass metal plate carrying Maria’s name, a tassel at the front with metal D-Ring, a blue inner lining with inspirational wordings and the golden embroidery of all HEAD logos were designed to create a sense of Maria’s personal touch.

The fusion of function and style in equipment also supports Maria Sharapova in her performance on court: “It’s very important for me to feel good, to look good when you’re going onto the court. If you’re comfortable with what you’re wearing, with all you’re carrying, it really helps the performance as well.”