Head Solden AW11

Project Brief

As a starting point for the Head alpine apparel collection we were tasked with designing a functional performance outfit for the Head ski team. These were to be worn all season by the Head “pit stop crew”. In addition to this we also designed a “VIP” jacket that would be used to promote the brand with their high profile friends and associates.

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Also in Head : Performance


Head Alpine AW12

  • Premier Collection - Male Consumer Profile

    Premier Collection - Male Consumer Profile

  • Premier Collection - Female Consumer Profile

    Premier Collection - Female Consumer Profile

  • Premier Collection Seasonal Theme: \' On Her Majesty\'s Secret Service\'

    Premier Collection Seasonal Theme: \' On Her Majesty\'s Secret Service\'

  • Premier Collection - AW12 Seasonal Colour Palette

    Premier Collection - AW12 Seasonal Colour Palette

  • High Performance - Men\'s Consumers

    High Performance - Men\'s Consumers

    Serious and ambitious skier, very technical. Spends a lot of money on equipment, professional probably living within reach of the mountains.

  • High Performance Women\'s Consumer

    High Performance Women\'s Consumer

    SERIOUS & AMBITIOUS SKIER, VERY TECHNICAL. LIKES TO LOOK FEMININE BUT ALSO WANTS HER CLOTHES AND EQUIPMENT TO BE VERY FUNCTIONAL. AS WITH THE MEN WILL SPEND MONEY ON HER EQUIPMENT. TECH SAVVY. Serious & ambitious, very technical. Likes to look feminine but also wants her clothes and equipment to be very functional. As with the men, she will spend money on her equipment. Tech savvy.

  • High Performance - Men\'s Seasonal Concept

    High Performance - Men\'s Seasonal Concept

    Stealth, speed and power, dynamic angular ergonomic forms, highlight colour accents.

  • High Performance - Women\'s Seasonal Concept

    High Performance - Women\'s Seasonal Concept

    Stealth, speed and power, soft edge ergonomic forms following the female body. Highlight colour accent.

  • High Performance - Colour Direction

    High Performance - Colour Direction

    Black with highlight accent, awua green, rich dark winter red, air force blue with vibrant turquoise.

  • All Mountain Male Consumer

    All Mountain Male Consumer

    They love going out and meeting friends. No borders. Everything is possible. They are backcountry skiers and love to explore the mountain, take risks and be radical. Influence from snowboarders.

  • All Mountain Female Consumer

    All Mountain Female Consumer

    Like the guys they are sociable and love to hang out with friends. For these girls riding a powder line is the most important thing in the world to achieve. They go their own route away from the mass ski piste. There is a very strong community feeling with the freerider.

  • All Mountatin Men’s Seasonal Theme: ‘Hunter Gatherer’

    All Mountatin Men’s Seasonal Theme: ‘Hunter Gatherer’

    Inspired from nature and hunting apparel.

  • All Mountain Women’s Seasonal Theme ‘Hunter Gatherer’

    All Mountain Women’s Seasonal Theme ‘Hunter Gatherer’

    Relaxed Eco Chic

  • All Mountatin - Graphic Direction

    All Mountatin - Graphic Direction

    Pollock Camo. Abstract & Sporadic.

  • All Mountatin - Seasonal Colour Palette ‘Hunter Gatherer’

    All Mountatin - Seasonal Colour Palette ‘Hunter Gatherer’

With such a strong credible standing in both the alpine and tennis arenas, Goose were again given the opportunity to collaborate with Head to explore new directions in design and innovation in these Performance categories.

Goose were asked to develop a new Creative Direction and design a collection of 53 styles ranging from high performance racing product through to outerwear, base layers and seasonal graphics in both Men’s and Women’s apparel.