Head Solden AW11

Project Brief

As a starting point for the Head alpine apparel collection we were tasked with designing a functional performance outfit for the Head ski team. These were to be worn all season by the Head “pit stop crew”. In addition to this we also designed a “VIP” jacket that would be used to promote the brand with their high profile friends and associates.

Also in Head : Performance

Head Alpine AW12

  • Premier Collection - Male Consumer Profile
  • Premier Collection - Female Consumer Profile
  • Premier Collection Seasonal Theme: \' On Her Majesty\'s Secret Service\'
  • Premier Collection - AW12 Seasonal Colour Palette
  • High Performance - Men\'s Consumers
  • High Performance Women\'s Consumer
  • High Performance - Men\'s Seasonal Concept
  • High Performance - Women\'s Seasonal Concept
  • High Performance - Colour Direction
  • All Mountain Male Consumer
  • All Mountain Female Consumer
  • All Mountatin Men’s Seasonal Theme: ‘Hunter Gatherer’
  • All Mountain Women’s Seasonal Theme ‘Hunter Gatherer’
  • All Mountatin - Graphic Direction
  • All Mountatin - Seasonal Colour Palette ‘Hunter Gatherer’

With such a strong credible standing in both the alpine and tennis arenas, Goose were again given the opportunity to collaborate with Head to explore new directions in design and innovation in these Performance categories.

Goose were asked to develop a new Creative Direction and design a collection of 53 styles ranging from high performance racing product through to outerwear, base layers and seasonal graphics in both Men’s and Women’s apparel.