Illum Concept

Project Brief

Goose Design and product design agency PDD revealed a concept for a new cycling jacket that combined safety and fashion. The ILLUM jacket was based on emerging technology including printed electroluminescent ink and printed photovoltaic technology (solar power), 360 degrees around the body and cut into several ergonomic panels with red light at the back, white at the front and the photovoltaic source at the shoulders and top of the back, designed to be discreet once switched off.