KangaROOS AW12

Project Brief

Goose Design were approached to create a trend book and Creative Direction, to share with 10 licensees across 60 countries globally, for the KangaROOS Autumn Winter 2012 and Spring Summer 2013 footwear and apparel collections across both Menswear and Womenswear. With the view to provide partners with a seasonal trend document, to increasing global consistency and to evolve and establish KangaROOS as an aspirational sports fashion lifestyle brand and connect to their target consumer.