Lee Cooper Apparel SS13

Project Brief

For Spring Summer 2013 we continue to develop the Lee Cooper brands apparel collection. Creating a trend book for Men’s and Women’s apparel collections across all product areas.

Within this seasonal guide we include themes, key looks, colour direction and colour palettes, silhouettes, styling details, graphic stories and concepts, product concepts, trims and embellishments. As well as defining details, which embrace the Lee Cooper DNA and stay true to its heritage as a British denim brand.

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Lee Cooper Apparel SS15

This new Spring and Summer seasonal direction and collection was inspired by the industrial influence of the East End waterways, during the 1950, and its transition from commercial transportation to a form of leisure . Goose categorised four drops across this theme and designed some key looks to best illustrate the direction that were distributed to global licensees.