Lee Cooper Footwear AW13

Project Brief

Goose Design developed the ‘Rock Back to Mine’ theme which centered the AW13 creative direction around Lee Cooper’s heritage with 70s and 80s alternative subculture and music. Along with the apparel, Goose worked on a direction for footwear, designing sketches and CADs, to provide visual inspiration for global licensees.

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Lee Cooper Footwear AW14

‘Industrial Artisans’ was the theme for AW14 with a take on the East end of London’s factory heritage. Goose Design developed a creative direction for each of the women’s and men’s collections, identifying four categories for the three price points: ‘Originals’, ‘Lee Cooper’ and “RDLC.’ The direction was to be distributed to the internal design and global licensees.

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Lee Cooper Apparel SS15

This new Spring and Summer seasonal direction and collection was inspired by the industrial influence of the East End waterways, during the 1950, and its transition from commercial transportation to a form of leisure . Goose categorised four drops across this theme and designed some key looks to best illustrate the direction that were distributed to global licensees.