Lee Cooper Footwear SS14

Project Brief

Running alongside the apparel collection, Goose developed a footwear creative direction for the ‘Very British Carnival’ theme. Three versions of each category were identified for the three different price points that the brand offered. Then three of the best CADS were coloured up for each men’s and women’s category to be distributed to the internal design team for inspiration.

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Lee Cooper Footwear AW14

‘Industrial Artisans’ was the theme for AW14 with a take on the East end of London’s factory heritage. Goose Design developed a creative direction for each of the women’s and men’s collections, identifying four categories for the three price points: ‘Originals’, ‘Lee Cooper’ and “RDLC.’ The direction was to be distributed to the internal design and global licensees.