Lee Cooper Footwear SS13

Project Brief

The Lee Cooper denim brand has extended into numerous Lee Cooper lifestyle products. Footwear is a natural addition to the full lifestyle offer. In order to define a full “head to toe” cohesive look. We have created a footwear global trend direction for Spring Summer 2013, for all Lee Cooper licensees and global partners.

The trend direction ties into the apparel global seasonal theme and includes seasonal footwear stories, styling, details, fabrications and colour direction for both men’s and women’s footwear. To push the ideas and develop the stories we have designed, concept styles within each story for licensees to take inspiration from.

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Lee Cooper Footwear AW14

‘Industrial Artisans’ was the theme for AW14 with a take on the East end of London’s factory heritage. Goose Design developed a creative direction for each of the women’s and men’s collections, identifying four categories for the three price points: ‘Originals’, ‘Lee Cooper’ and “RDLC.’ The direction was to be distributed to the internal design and global licensees.