Lee Cooper RDLC Apparel Branding

Project Brief

The RDLC branding package references the brands foundations as a British workwear manufacturer and a uniform manufacturer during WWII. It incorporates a history book in the form of a clothing ration book and features details that are inspired by the Workwear heritage. In addition to this seasonal sign off branding elements were also created to reflect the seasonal story and concepts.

Also in Lee Cooper : Branding

Lee Cooper Footwear Branding

To support the development and extension of Lee Cooper footwear we have created a full package of footwear branding and packaging. This includes designs and concepts for the Lee Cooper Originals core collection, The Lee Cooper mainline collection & the RDLC premium collection.

The inspiration for the packaging is taken from the apparel branding concepts and the heritage and history of the Lee Cooper brand.

Each package consists of a full range of branding options to suit an extensive variety of styles, from sports inspired casual styles through to formalwear. The branding details are designed for uppers, outsoles as well as internal and external details. In addition there is a full range of shoeboxes, which complement the branding and create a strong visual impact for the footwear.