Lee Cooper Underwear Branding

Project Brief

Lee Cooper is now a global business offering full collections of denim lifestyle products, accessories and footwear. To create a singular global look and brand identity, Goose designed a full underwear branding and packaging concept for both Men’s and Women’s underwear products. Referencing the brands rich history and heritage.

Also in Lee Cooper : Branding

Lee Cooper Footwear Branding

To support the development and extension of Lee Cooper footwear we have created a full package of footwear branding and packaging. This includes designs and concepts for the Lee Cooper Originals core collection, The Lee Cooper mainline collection & the RDLC premium collection.

The inspiration for the packaging is taken from the apparel branding concepts and the heritage and history of the Lee Cooper brand.

Each package consists of a full range of branding options to suit an extensive variety of styles, from sports inspired casual styles through to formalwear. The branding details are designed for uppers, outsoles as well as internal and external details. In addition there is a full range of shoeboxes, which complement the branding and create a strong visual impact for the footwear.