Lee Cooper Underwear

Project Brief

To complete the Lee Cooper underwear offer Goose designed a complete global range of men’s and women’s underwear. The concepts and designs incorporated the newly created branding package and also included silhouette, trims and colour. The unique Lee Cooper underwear prints reference the brands rich East London heritage and the brands position as an iconic British denim brand. The underwear compliment the brands denim and lifestyle offer.

Also in Lee Cooper : Footwear & Accessories

Lee Cooper Footwear AW14

‘Industrial Artisans’ was the theme for AW14 with a take on the East end of London’s factory heritage. Goose Design developed a creative direction for each of the women’s and men’s collections, identifying four categories for the three price points: ‘Originals’, ‘Lee Cooper’ and “RDLC.’ The direction was to be distributed to the internal design and global licensees.