Lee Jeans AW06

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Project Brief

Goose were taken on originally to help the internal team to define the new brand objectives and line architecture, design and development process and work on the seasonal trend direction for Autumn Winter 2006. This led to further work establishing a new brand mission statement, designing and creating the new X-line collection, all the seasonal graphics and label strategy. Then Spring Summer 2007 and then for Autumn Winter 2007. We led the Design Direction and directed the product alignment to make the collections look really sharp and relevant.

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