Line 7 Technical AW11

Project Brief

Newly bought New Zealand brand, Line7 was in need of a brand overhaul including new branding concepts and a fresh Menswear collection to get it back on track. Goose were asked to create new-ness for the brand and designs for lifestyle and technical sailing apparel whilst retaining it’s credibility within the Sailing market.

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Line 7 Lifestyle AW11

Newly bought New Zealand brand, Line7 was in need of a brand overhaul including new branding concepts and a fresh Menswear collection to get it back on track. Goose were asked to create new-ness for the brand and designs for lifestyle and technical sailing apparel whilst retaining it’s credibility within the Sailing market.