O’Neill SS14

Project Brief

Following the success of AW13, Goose was tasked once more to produce a creative direction for SS14 along with a series of macro trends. The strongest macro trends were picked by the brand and developed for the creative direction with Rio and Brazil emerging as a strong theme for the season.

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O’Neill SS16

Created Strategic and Creative direction concepts; identifying the Brand’s DNA to be incorporated into the Seasonal Themes and product direction. Covering apparel, footwear, swimwear,accessories and graphics.