O’Neill AW14

Project Brief

Goose provided five micro trends for O’Neill AW14 which lead to the favourite being taken forward for the ‘deep dive’ creative direction. Goose then provided a comprehensive guide for the theme ‘Siberian Black Ice Race’ which looked into relevant fabrics, silhouettes, product, graphics and trims.

Also in O’Neill : Sports lifestyle

O’Neill SS16

Created Strategic and Creative direction concepts; identifying the Brand’s DNA to be incorporated into the Seasonal Themes and product direction. Covering apparel, footwear, swimwear,accessories and graphics.