The theme for this season was ‘Surfival’. We looked towards the deserts of California for inspiration for the main theme and used the natural minerals and florals that bloomed there as a basis for the creative direction.
Once again we provided a range of bespoke macro trends for the team to choose from. A unanimous trend was then expanded on and a multi product seasonal direction was produced to inspire the internal team to design from. For both men’s and women’s, we covered tops, bottoms, outerwear, beachwear, accessories, footwear and graphics.