O’Neill SS16

Project Brief

Created Strategic and Creative direction concepts; identifying the Brand’s DNA to be incorporated into the Seasonal Themes and product direction. Covering apparel, footwear, swimwear,accessories and graphics.

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O’Neill AW15

For the AW15┬átheme, Goose looked to the rugged yet beautiful terrain of Iceland to apply to relevant trends and O’Neill’s brand DNA for this season’s direction.

Blending the contrasts of fire and Ice to provide key inspiration, the team developed a product direction that connected each of these elements to each of their product ranges including outerwear, accessories and footwear.