Mexx Sport FH05

Project Brief

Dutch masstige outfit Mexx had us back for a whole year for Fall Winter 2005 and part two of our collaboration delivered meaning to their direction and energized their graphic design. Men’s and Women’s categories were given a boost across every category from workout to mountain and back to the street with sports fashion ranges.

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Mexx Sport SS05

  • Mens Tennis concept

    Mens Tennis concept

  • Mens Graphic tees

    Mens Graphic tees

  • Mens Graphic tees

    Mens Graphic tees

Goose were brought in by Mexx to provide strategic direction and structure to their growing sport category for Spring Summer 2005. The first phase was to establish the opportunities within the Mexx Sport market. Against this structure creative directions were delivered and primary, secondary and tertiary branding elements were created. Following the success of this we were commissioned to provide seasonal graphic design packages across the whole line. The seasonal direction presentations and graphic design support the internal design teams product design work and allow merchandising to articulate their initiatives to retail partners.