Paris Hilton – Brand DNA

Project Brief

Goose was asked to produce a Brand DNA to help define the Paris Hilton brand so that licensees could produce products that were true to the brand. Goose looked at target markets, consumers, global competitors and positioning to provide a comprehensive guide  for all licensees.

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Also in Paris Hilton : Licence


Paris Hilton AW15

Our creative direction for AW15, included: five key looks, product direction for outerwear, denim, dresses, tops, knitwear through to accessories, two colour palettes, fabric direction and five graphic stories. This comprehensive guide was sent to PH licences covering multiple product.