Goose was asked to produce a Brand DNA to help define the Paris Hilton brand so that licensees could produce products that were true to the brand. Goose looked at target markets, consumers, global competitors and positioning to provide a comprehensive guide for all licensees.
Paris Hilton – Brand DNA
Also in Paris Hilton : Licence
Paris Hilton AW15
Our creative direction for AW15, included: five key looks, product direction for outerwear, denim, dresses, tops, knitwear through to accessories, two colour palettes, fabric direction and five graphic stories. This comprehensive guide was sent to PH licences covering multiple product.