Working with Hussain Chalayan this was a truly innovative project. We cut, sampled and designed the garments inhouse which allowed for a new direction of women’s sports apparel to evolve. Creative Direction was based around Japanese philosophies and inspired from architects such as Toyo Ito.
- Puma Beachwear
- Puma Dassler
- Puma Olympics
- Puma Sailing
- Puma Womens Fitness