Puma Sailing

Project Brief

Incorporating classic sailing detailing with the PUMA brand DNA, we created a navy inspired, apparel, footwear and accessories collection with graphic and colour concepts based around historical navigation.

Also in Puma : Sports lifestyle

Puma Dassler

  • Puma Logo

Rudolph Dassler forms part of the Premium Collection for Puma. Inspiration was taken from the 1930’s geometric and futurist era. Looking at layering and strong diagonal cutting.