WillAnn is an exciting new childrenswear brand that is made in England and infuses the owners, a husband and wife team’s British heritage and Asian culture.

Goose worked from strategic direction through to creative direction and then design – clothing and branding. It gave us the opportunity to expand into the childrenswear market and also gain strength with our branding sector.

Focusing on treasured keepsakes, luxury yarns and fabrications were used to create timeless designs for boys and girls.

Branding and packaging channelled the rich elements of the British and Singapore influence from Eamonn and Maurenn. We infused them into the branding, taking both of their backgrounds; Eamonn being an ex pilot and creativity from Maureen to design characters and symbols that became the elements for the fun and exciting swings and boxes.

It was important for the brand to be made in Britain, Eamonn is passionate about supporting the UK manufacturing industry so Goose helped to realize this with sourcing and development.