Tag Archives: apparel

BERG OUTDOOR WINS TWO AWARDS AT ISPO

We’re so proud of one of our clients, Berg Outdoor, for winning 2 awards at Ispo 2019. We worked with Berg on their strategy and seasonal direction with implementation over the apparel, footwear and accessories. As part of the seasonal … Continue reading

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Progressive Teamwear for a new chapter; McLaren

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Goose was selected to design the Teamwear for McLaren’s F1 team. A range driven from the McLaren DNA – precision, performance, excellence, featuring dynamic design lines and functional cuts to ensure maximum performance and a strong brand identity.  

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Berlin AW17 Tradeshows – Trends

  Goose visited the very chilled (in more ways than one) Berlin this January to check out the latest brands showing their AW17 collections. Covering Seek, Bright, Premium and Panorama we looked at a variety of sectors covering sport, street, … Continue reading

Berlin Tradeshows AW17 – Fab 4 Brands

  Last week Goose made their bi-annual jaunt to Berlin to see what’s new, innovative and just plain cool at its three main tradeshows: Seek, Premium and Panorama. Here are four of our favourites….   Laser Barcelona   A cool brand … Continue reading

The Four Key Components of Successful Brand DNA

    Jenni A, founder of Goose Design, discusses brand DNA – how to define it and how to apply it to the brand and its products to strengthen identity. 1) Heritage Heritage is what a brand is synonymous with – what … Continue reading