Tag Archives: Brand DNA

Progressive Teamwear for a new chapter; McLaren

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Goose was selected to design the Teamwear for McLaren’s F1 team. A range driven from the McLaren DNA – precision, performance, excellence, featuring dynamic design lines and functional cuts to ensure maximum performance and a strong brand identity.  

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Brand DNA Case Study – Colmar

Back in 2015, Goose were appointed by Colmar to re-evaluate their brand DNA to bring together all the key aspects of the brand such as its heritage, culture and environment to align their product. This, combined with strong seasonal directions, … Continue reading

Brand Report Card

Curious to know how your brand compares to a leading sportswear giant or to one of the most recognisable lifestyle (mid-priced) brands in world? Our two bench-mark companies: Nike and Levis, are two strong examples of what makes a successful brand … Continue reading

‘Seeding Brand Longevity’ Seminar – Outdoor Show, Friedrichschafen

Back in July our CEO, Jenni Arksey, was at Friedrichshafen giving a talk on Brand DNA, called ‘Seeding Brand Longevity’. She discussed the ideals behind Brands that have developed their true personality and long term strategies and how they engage … Continue reading

5 Key Reasons an Apparel Brand Will Lose Sales

Goose’s managing director, Jenni, provides five key reasons why a brand experiences a reduction in sales.    1 The brand doesn’t know who its customers are   It’s very easy to fall into the trap of trying to appeal to … Continue reading

The Four Key Components of Successful Brand DNA

    Jenni A, founder of Goose Design, discusses brand DNA – how to define it and how to apply it to the brand and its products to strengthen identity. 1) Heritage Heritage is what a brand is synonymous with – what … Continue reading